About this blog...

When I first entered the world of communication, I was presented with a perspective on how meaning is created, that have stuck with me ever since. It was that of Giora and Chittipeddi (1991), on how, in order to understand something, and be able to pass it along to others, we must first “make sense of it”. Once we have succeeded at that, we can begin to “give sense” to others - to share the insights we have made.

So this is me, making my sense of the world I meet, and passing it along to others who might share my passion for communicating effectively, for building brands worth remembering and marketing executions that create value. In doing so, I hope to also be “giving sense” to those who seek it.

Thursday, 24 May 2012

Welcome to my blog


So this is me, giving blogging a go. 
Already I’m thrilled, and trying hard to figure out why I have waited so long to create a blog.
You see, I’m a bit of a geek - I actually love to play around with complex academic insights and groundbreaking theories. To be challenged with forming new understandings and hereby expanding my knowledge, is something that brings me great joy.      
I blog to share all the thoughts, that consume my mind. However, to spare you a bit, I dedicate this blog to the subjects of communication and marketing. Already I have many topics queued up, and I’m exited about soon being able to “make sense” of it all in this forum.
In future posts I plan to address: the notion of brand personality, the concept of the extended mind in reference to the extended self, my experience gained in working with different visual identities, the consumers identity creation through the means of social media, the field of BtB marketing, as well as comment on marketing executions/ads that either like or unlike.
I hope that you will enjoy my writings
- Nina Degn

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