Sensemaking by Me: June 2012

About this blog...

When I first entered the world of communication, I was presented with a perspective on how meaning is created, that have stuck with me ever since. It was that of Giora and Chittipeddi (1991), on how, in order to understand something, and be able to pass it along to others, we must first “make sense of it”. Once we have succeeded at that, we can begin to “give sense” to others - to share the insights we have made.

So this is me, making my sense of the world I meet, and passing it along to others who might share my passion for communicating effectively, for building brands worth remembering and marketing executions that create value. In doing so, I hope to also be “giving sense” to those who seek it.

Saturday, 2 June 2012

Flash Mobs Rule..!

I want to plan one - I want to experience one – I want to be a part of one !!!

How would you react, if you where in the Copenhagen Metro and all of the sudden someone started to play on a flute? You would probably think “what a freak”. But what then, when a bunch of violins, trumpets and so forth joined in, and you realised that you where actually surrounded by an entire symphony orchestra? I will bet my hat on one thing, you would remember the experience, and you would tell others about it.

Flash mobs may not be bleeding edge, but still, the concept so radical demands our attention, and the experience is so extravagant, that I do not think flash mobs will ever “go out of style” or begin to bore its audience.

I believe that flash mobs are the ultimate Firestarter within the field of viral marketing. A unique and an intriguing discipline, due to its ability to spread a marketing message or achieve a marketing goal, through the likes of word-of-mouth and social networks - the key goal being to get people to talk! What better to do just that, than a public event, that not only steals the attention of the people actually present, but also get distributed via You Tube to countless more viewers?

Marketing professionals, such as my self, are constantly challenged with finding new means of getting our target audience’s attention. We search for ways to combine new and old media, new innovative ways to create extraordinary experiences.

This blog post is more of a statement than a “sense-giving”. To me, flash mobs are an inspiration to future marketing executions! – A beacon of light the mist of thinking differently – A motivation for pursuing the ability to create a great brand-hype, without having to buy into numerous media-platforms.